A detailed breakdown of what's included in each tier — every component, every feature, and exactly how they build on each other. Contractors are never locked into a contract — they stay because the system works.
Foundation is the infrastructure that activates after a lead comes in. HMG does not run ads at this tier. The contractor drives their own traffic — through word of mouth, yard signs, organic search, or their own advertising efforts. What Foundation does is make sure every single lead that reaches the contractor is captured instantly, followed up with automatically, tracked through a visual pipeline, and converted at the highest possible rate. This is the machine that sits behind everything.
A professionally built 5-page contractor website designed specifically to convert visitors into leads. Every page includes a lead capture form, click-to-call functionality, and a web chat widget that engages visitors in real time. The site is fully mobile-optimized — critical because the majority of homeowner traffic comes from phones. HMG builds the site, hosts it, and manages all updates. The contractor's website is branded to their own business — their name, their photos, their service area.
The moment a lead comes in — whether from a website form, a phone call, or a web chat message — the system triggers an instant automated response via SMS and email. There is no delay and no manual work required from the contractor. Research consistently shows that the first business to respond to a lead wins the job the majority of the time. This automation ensures the contractor is always first, even when they're on a job site and can't pick up the phone.
Every lead is automatically placed into a visual sales pipeline that tracks their status from first contact through to a closed job. The pipeline is organized into stages — new lead, contacted, estimate scheduled, estimate sent, won, lost — and each stage triggers its own automated follow-up sequence. The contractor can see at a glance exactly how many active leads they have and where each one stands. No spreadsheets. No guessing. No leads forgotten.
When a contractor misses a phone call, the system immediately sends an automated text message to the caller acknowledging the missed call and letting them know someone will follow up shortly. This single automation prevents one of the most common lead losses in contracting — the prospect who calls, gets voicemail, hangs up, and calls the next contractor on the list. The text keeps them engaged until the contractor can call back.
After every completed job, the system sends an automated review request sequence via SMS and email. The sequence is timed and multi-touch — if the customer doesn't leave a review after the first request, follow-up reminders are sent automatically. Five-star Google reviews are the single most powerful long-term sales asset a contractor can build. This system turns review collection from something that happens by accident into a consistent, automated process.
All communication channels — SMS, email, web chat, Facebook Messenger, and Instagram DMs — feed into a single unified inbox. The contractor never has to check five different apps to see if someone reached out. Every conversation with every lead and customer is visible in one place, with full history. HMG monitors this inbox as part of system management to ensure nothing is missed and automations are firing correctly.
Foundation is the system that makes everything else work. Whether the contractor is getting leads from yard signs, referrals, Google organic, or their own ads — Foundation captures every one, follows up instantly, tracks them through a pipeline, and builds their review profile automatically. No leads fall through the cracks. Every Growth and Market Leader system is built on top of this foundation.
Growth includes every component of the Foundation system, plus HMG creates, manages, and optimizes paid advertising campaigns on Facebook and Instagram. The contractor no longer has to generate their own leads — HMG drives a consistent stream of prospects into the Foundation infrastructure, which captures and converts them automatically. This is the most popular tier because it delivers immediate, measurable pipeline growth from day one.
The full Foundation system is included — lead capture website, automated lead follow-up, CRM pipeline, missed call text-back, review generation, and unified inbox. All built and managed by HMG. Growth doesn't replace the Foundation — it adds a traffic engine on top of it.
HMG builds and manages paid advertising campaigns across Meta platforms. This includes ad creative (images, video, copy), audience targeting, A/B testing, and ongoing campaign optimization. Every campaign is built specifically for high-ticket outdoor contractors in the $20K–$150K project range — the targeting strategy, the offer structure, and the qualification flow are all designed for this market. HMG monitors performance daily and adjusts campaigns to maximize lead quality and volume.
Leads generated from paid ads are routed through a qualification survey before they reach the contractor. The survey captures project type, estimated budget range, timeline, and property details. This filters out tire-kickers and ensures the contractor is only spending time with homeowners who have a real project and realistic expectations. Qualification data flows directly into the CRM so the contractor has full context before making the first call.
Growth tier websites include more advanced page layouts with project galleries, service-specific landing pages, and conversion-optimized pages built specifically for ad traffic. When a homeowner clicks a Facebook ad, they land on a page designed to match that ad's message and drive them toward a specific action — not a generic homepage. These landing pages are tested and refined based on campaign performance data.
Ad spend is not included in the subscription. The $1,497/mo covers full campaign creation, management, and optimization by HMG. Ad spend — normally around $1,500/mo — is paid separately by the contractor, who puts their own credit card directly into Facebook and Instagram. The contractor owns the ad account and has full control over their budget at all times. HMG manages the campaigns inside that account but never touches the contractor's ad spend dollars.
Growth is the most popular tier for a reason. The contractor gets the full Foundation infrastructure — the machine that captures and converts leads — plus a consistent stream of new prospects driven by professionally managed Facebook and Instagram campaigns. All managed by HMG. This is the tier where contractors start seeing measurable, predictable pipeline growth within the first 30 days.
Market Leader includes every component of the Growth system, plus Google Search advertising, AI-powered lead qualification and appointment booking, a fully custom-coded website, database reactivation campaigns, and weekly AI-generated lead intelligence reporting. This is the complete stack — every available tool, channel, and automation working together as one system. Built for contractors who want to dominate their local market.
The full Growth system is included — Foundation infrastructure, Facebook & Instagram ad campaigns, advanced lead qualification, and premium website. All built and managed by HMG. Market Leader adds the most powerful layers on top.
HMG builds and manages Google Search campaigns targeting high-intent keywords in the contractor's service area. When a homeowner searches "patio builder near me," "hardscape contractor," or "pool installation [city]," the contractor's ad appears at the top of the results. Google Search captures buyers who are actively looking for a contractor right now — these are the highest-intent leads available. The lead clicks the ad and lands directly in the system, where Foundation's infrastructure takes over.
A 24/7 AI-powered SMS bot that handles initial lead qualification and books appointments directly onto the contractor's calendar. When a lead comes in at 11pm on a Sunday, the bot engages them immediately — asks qualifying questions, confirms the project details, and schedules a call or site visit. No human intervention required. By the time the contractor wakes up Monday morning, they have qualified appointments on their calendar. This dramatically increases booking rates and eliminates the lag between lead and first contact.
A fully custom-designed and hand-coded contractor website — not a template. The site is built from scratch to reflect the contractor's specific brand, project portfolio, service area, and market position. Custom photography integration, advanced project galleries, service-area pages optimized for local SEO, and performance engineering for fast load times. This is the kind of web presence that positions a contractor as the premium option in their market.
Automated campaigns that re-engage the contractor's existing database of past leads, old estimates, and previous customers. Contacts who went cold — leads that never booked, estimates that were sent but never closed, customers who haven't ordered in a while — are systematically brought back into the pipeline through targeted SMS and email sequences. Most contractors are sitting on thousands of dollars of revenue in their existing contact list and don't know it. This system extracts it.
Every week, HMG's AI system analyzes all lead conversations across SMS, email, and chat, then generates a report that flags hot prospects needing immediate follow-up, identifies leads going cold, and provides sentiment analysis across the entire pipeline. The contractor knows exactly which leads to call first and which opportunities are at risk. HMG uses the same reports to optimize campaign targeting and automation sequences based on real conversation data.
Ad spend is not included in the subscription. The $1,997/mo covers full campaign creation, management, and optimization across Facebook, Instagram, and Google Search. Ad spend — normally around $1,500/mo or more depending on the contractor's goals — is paid separately by the contractor, who puts their own credit card directly into Meta and Google. The contractor owns every ad account and has full control over their budget at all times. HMG manages the campaigns but never touches the contractor's ad spend dollars.
Market Leader is for contractors who want the full advantage. Paid traffic from both social and search platforms. AI handling initial lead qualification and booking 24/7. A fully custom web presence. Database reactivation pulling revenue from old contacts. And weekly intelligence reports keeping the entire pipeline visible and actionable. This tier produces the highest lead volume, the fastest response times, and the strongest close rates in the program.
Every tier builds on the one before it. Foundation is the infrastructure. Growth adds social advertising. Market Leader adds search advertising, AI, and the full advanced stack.
| Feature | Foundation | Growth | Market Leader |
|---|---|---|---|
| Lead Capture Website | ✓ 5-page | ✓ Premium | ✓ Custom-coded |
| Automated Lead Follow-Up | ✓ | ✓ | ✓ |
| CRM Pipeline | ✓ | ✓ | ✓ |
| Missed Call Text-Back | ✓ | ✓ | ✓ |
| Review Generation | ✓ | ✓ | ✓ |
| Unified Inbox | ✓ | ✓ | ✓ |
| Facebook & Instagram Ads * | — | ✓ | ✓ |
| Advanced Lead Qualification | — | ✓ | ✓ |
| Premium Landing Pages | — | ✓ | ✓ |
| Google Search Ads * | — | — | ✓ |
| AI Appointment Booking Bot | — | — | ✓ |
| Custom-Coded Website | — | — | ✓ |
| Database Reactivation | — | — | ✓ |
| Weekly AI Lead Intelligence | — | — | ✓ |
| Social Media Review Posting | — | — | ✓ |
All tiers are fully managed by HMG. No contractor setup fee — covered by your partner management fee. No contracts for contractors — cancel or pause anytime.
* Subscription covers ad management by HMG. Ad spend (normally ~$1,500/mo) is paid separately by the contractor directly to the ad platforms. The contractor owns their ad accounts and controls their own budget.
Best for contractors who already have a lead source — referrals, yard signs, organic search, or their own ad efforts — but are losing opportunities because they have no system to capture and convert those leads.
They don't need HMG to drive traffic yet. They need the infrastructure to stop letting leads slip through the cracks.
Best for contractors who are ready for consistent, predictable lead flow. They want HMG driving new prospects into their pipeline through Facebook and Instagram advertising — on top of the full Foundation infrastructure.
This is the most common starting tier. It delivers immediate, measurable pipeline growth.
Best for established contractors who want to own their local market. They want every available lead channel — social ads, search ads, AI qualification — working together as one system.
This tier produces the highest volume, the fastest response times, and the strongest close rates.
The Partner Revenue page breaks down the complete economics — management fee, revenue share, and the path to a self-funding profit center.