A plain-language breakdown of the full platform — what it is, what it does, and why it's fundamentally different from hiring a marketing agency.
Most contractors who struggle to grow aren't failing because they do bad work. They're failing because they have no system to capture, follow up, and convert leads — and no one managing it for them.
Hardscape Media Group doesn't just run ads or build a website and walk away. We build the entire revenue infrastructure — every tool, automation, and process a contractor needs to capture leads, follow up instantly, track their pipeline, build their reputation, and close more jobs.
Then we manage it. Ongoing. Every month. Behind the scenes.
The contractor's job is to do great work and close estimates. Our job is to make sure no lead ever falls through the cracks — and that your supply yard gets the credit for the program making it happen.
| Traditional Agency | HMG Revenue Infrastructure |
|---|---|
| Builds a website and moves on | Builds a full system and manages it monthly |
| Runs ads with no follow-up system | Automated follow-up activates on every lead source |
| Contractor tracks leads in a spreadsheet | Visual CRM pipeline tracks every lead automatically |
| Missed calls = lost leads | Missed call triggers instant automated text-back |
| Reviews happen by accident | Automated review request after every job |
| Generic home services strategy | Built specifically for $20K–$150K outdoor projects |
| No visibility into pipeline health | Weekly AI reports on lead sentiment and pipeline |
Every contractor system is built on these six components. The Foundation tier is the infrastructure that catches and converts leads. Higher tiers add HMG-managed advertising on top. Contractors are never locked into a contract — they stay because it works.
A professionally built website designed to convert visitors into leads — not just look good. Includes web chat, lead capture form, and full mobile optimization. Foundation and Growth tiers get a standard 5-page template. Market Leader gets a fully custom-coded site.
Every lead that comes in — from the website, an ad, or a missed call — triggers an instant automated response. No manual work. No leads falling through the cracks. Speed-to-lead is the single biggest factor in contractor conversion rates.
A visual sales pipeline that tracks every lead from first contact to closed job. The contractor always knows exactly where every prospect stands — and automated stage-based follow-up keeps leads moving without any manual effort.
After every completed job, the system automatically sends a review request sequence via SMS and email. Five-star reviews are the most powerful sales tool a contractor has. On the Market Leader tier, top reviews are also auto-posted to social media as branded graphics.
HMG creates and manages paid ad campaigns on Facebook, Instagram, and Google. Every campaign is built specifically for high-ticket outdoor contractors — the targeting, creative, and offer strategy is designed for $20K–$150K projects, not generic home services.
A 24/7 AI appointment booking bot qualifies inbound leads and books them directly onto the contractor's calendar via SMS — even at 11pm on a Sunday. Weekly AI sentiment reports analyze all conversations and flag hot leads needing immediate follow-up.
You offer the program under your brand. Your contractors sign up because you introduced it. HMG builds and runs everything behind the scenes — completely invisible.
Your program name, your logo, and your brand are on everything that promotes the system to your contractors — the program website, the enrollment page, and all marketing materials. When contractors sign up, they get their own branded system for their business. But they came to it because of you.
HMG builds, manages, and operates the entire system behind the scenes. We handle technology, advertising, support, and ongoing fulfillment. You get the credit for offering your contractors something genuinely valuable — without lifting a finger on the tech side.
Name the program whatever fits your business. We build it under that name and keep it under that name permanently. Your contractors see your program — HMG stays invisible.
When you're the company that helped a contractor grow their business, you're no longer just a place to buy materials. You're their most important partner. That loyalty is worth far more than any product margin.
Your contractor hears about the program from you — their trusted supply yard. They sign up through your branded program page. They get onboarded, receive their own website, their own automations, their own lead system — built for their business. But when they tell another contractor how they got started, they're talking about your program. HMG is never mentioned. Never visible. Never in the room.
Most contractors cobble together a website from one vendor, ads from another, and a CRM they barely use — and none of it talks to each other. HMG builds one integrated system where every component feeds the next. A lead from a Facebook ad automatically enters the CRM, triggers a follow-up sequence, and alerts the contractor instantly.
HMG doesn't build the system and walk away. Every month we're actively managing ad campaigns, monitoring automation performance, and ensuring the system is working. Contractors aren't left to figure out technology on their own — and you're never asked to help.
A $500/month lead generation service built for general home services doesn't work for a contractor selling $40,000 patios. HMG's entire system — the ad strategy, qualification surveys, follow-up sequences, and pipeline stages — is designed specifically for the sales cycle of high-ticket outdoor projects.
The system is designed so the contractor never has to become a marketer. They get instant lead alerts, a clear pipeline view, and automated follow-up — without ever logging into a dashboard or writing a single email. Their job is to answer the phone, run estimates, and close jobs.
This table shows exactly what HMG manages, what the contractor handles, and what the supply yard partner is responsible for.
| Task | HMG | Contractor | Supply Yard Partner |
|---|---|---|---|
| Build website and landing pages | ✓ | — | — |
| Set up CRM and pipeline | ✓ | — | — |
| Build and manage all automations | ✓ | — | — |
| Create and run ad campaigns | ✓ | — | — |
| Monitor and optimize performance | ✓ | — | — |
| Handle all contractor support | ✓ | — | — |
| Answer inbound leads promptly | — | ✓ | — |
| Run estimates and close jobs | — | ✓ | — |
| Deliver great work on the job site | — | ✓ | — |
| Introduce contractors to the program | — | — | ✓ |
| Connect Stripe for automatic payouts | — | — | ✓ |
| Earn 20% recurring revenue share | — | — | ✓ |
Make the IntroductionMention the program to one of your regular contractors — at the counter, on the phone, or by email. A simple introduction is all it takes.
Connect Them With HMGPass their contact to Jason Pillsbury. HMG handles the sales conversation, the walkthrough, and the close — behind the scenes, under your brand.
Connect Your Stripe AccountA one-time setup. You connect your Stripe account to HMG's platform. After that, your 20% revenue share deposits automatically every month.
Nothing ElseNo support. No reporting. No technology to manage. HMG handles all fulfillment from onboarding through ongoing monthly management.
You will never be responsible for answering a contractor's question about their website, their ads, or their automations. All support goes directly to HMG.
You will never need to understand the technology, log into any platform, or manage any part of the system. Your role ends at the introduction.
You will never invoice for your revenue share or chase a payment. Stripe handles the split automatically the moment each contractor's subscription renews.
The program is designed to be as close to passive income as a B2B revenue channel gets — you build the referral relationship once and earn from it every month the contractor stays active.